How we build
From first conversation to final launch
Every engagement begins with understanding the business, defining the right product, and agreeing exactly what will be delivered. From there we build with a fixed price, a clear timeline, and a communication structure built around you.
Free consultation. Complimentary project blueprint. A fixed price before development begins.
The model
Clarity before construction
Before development begins, the project is translated into a defined product plan — scope, price, timeline, responsibilities, and outcome, aligned in advance so both sides know exactly what is being built.
A fixed scope
What is being built is written down before it is built — included features, and the ones deliberately left out.
A fixed price
One number, agreed before construction begins. It changes only when the agreed scope changes, never as hours accumulate.
An agreed timeline
A committed initial-delivery date, set together — not an estimate that quietly slips.
Communication you choose
From milestone updates to a check-in every 48 hours. You set the cadence that fits how you work.
Review before the balance
The majority of the fee comes due only after the agreed product is delivered, reviewed, and approved.
The process
Eight stages, one committed timeline
The complete journey, from the first complimentary conversation through delivery, review, and launch.
Free consultation
Understand the business
Every engagement begins with a complimentary conversation about the business, the challenge, the people who will use what we build, and what success actually looks like.
- Business goals and target users
- Core features and existing technology
- Operational challenges and brand direction
- Desired launch timing and investment range
No obligation, and no paid discovery call.
Project blueprint
Design the right build
After the consultation, we prepare a complimentary blueprint: the recommended product structure, the major features and user flows, integration direction, and a suggested tier and timeline.
- Recommended product architecture
- Primary user flows and core features
- Administrative capabilities and integrations
- Suggested tier, with a preliminary timeline
Complimentary strategy, before any commitment.
Build alignment
Agree on the mission
We review the blueprint together and agree the exact scope, the fixed price, the delivery schedule, the review period, and how we will communicate throughout.
- Included and excluded features
- Project price and commencement deposit
- Initial-delivery date and review period
- Client responsibilities and completion criteria
Project commencement
Prepare for construction
The project starts once the scope is approved, the commencement deposit is received, and the assets, content, and access we need have been provided. The delivery clock begins from that point.
- Scope approved and deposit received
- Brand files, content, and product information supplied
- Credentials, hosting, and domain access provided
- Required approvals in hand
Active construction
Build with full visibility
Construction begins, and you choose how closely to follow it — from milestone reviews and asynchronous updates to scheduled meetings as often as every 48 hours.
- Current milestone and completed work
- Upcoming work and questions awaiting approval
- Timeline status and meeting notes
- Build previews as they become reviewable
Initial delivery
Receive the working product
The agreed product is delivered on the committed date and enters its review period: the core functionality works, it reflects the approved direction, and it is ready for you to test and refine.
- Agreed core functionality is working
- The product reflects the approved direction
- It is ready for client testing
- This is the milestone the guarantee is measured against
Review and refinement
Refine until it is ready
During the included review period you can request unlimited refinements within the agreed scope. The aim is not to ration revisions but to finish the agreed product properly.
- Layout, spacing, and visual refinements
- Wording and responsive adjustments
- Corrections to agreed functionality and workflows
- New scope is proposed separately, at its own fixed price
Approval and launch
Approve and launch
Once the agreed product is delivered, reviewed, and approved, the remaining balance comes due and the launch process is completed — deployment, handoff, and ownership transfer.
- Production deployment and domain connection
- Credential transfer and documentation
- Ownership and licensing handoff
- Optional training and ongoing support
The majority of the balance is not due until delivery and approval.
Communication
Your project should never disappear into a black box
You choose how closely to follow the build — from milestone updates to a scheduled check-in every 48 hours. Every option is a real one; none is mandatory.
Milestone updates
At each milestoneAsynchronous written updates as each milestone completes, with previews to review in your own time. Lightest-touch, for teams who prefer to stay out of the build.
Weekly meetings
Once a weekA scheduled progress meeting each week, plus asynchronous updates between them. The common default: enough rhythm to stay close without becoming a standing commitment.
Twice-weekly meetings
Two a weekTwo scheduled check-ins a week, for projects moving quickly or with more decisions to make together as construction proceeds.
Every 48 hours
Every two daysA scheduled touchpoint every 48 hours — the closest cadence offered, for the most involved engagements. Scheduled and operationally reasonable, never on-demand.
A timeline with consequences
The studio commits to an initial delivery date in writing. If it misses that date for reasons within its control — with the agreed scope unchanged and your materials provided on time — the total project fee is reduced by 30%. It is accountability for the commitment, not a discount.
Explore the delivery guarantee →Why it works
Built around outcomes, not billable hours
The same project, two ways of paying for it. The difference is where the risk of a delay sits.
Traditional development
- Billed by the hour
- Budgets that expand over time
- Uncertain delivery dates
- Limited visibility into progress
- Payment due regardless of outcome
Our model
- One fixed price for an agreed scope
- A price that only moves with scope
- A committed initial-delivery date
- Communication at the cadence you choose
- The balance due after delivery and approval
Questions
How we build, answered
Is the first consultation really free?
Yes. The consultation and the project blueprint that follows are both complimentary. You get a clear direction before making any development commitment.
What is included in the project blueprint?
A recommended product structure, the major features and user flows, integration direction, a suggested tier, and a preliminary timeline. It gives you strategic direction without handing over a complete implementation specification.
When does the delivery timeline begin?
When three things are true: the scope is approved, the commencement deposit is received, and the assets, content, and access we need have been provided. The delivery clock starts from that point.
How often can we meet during development?
As often as every 48 hours, or as little as milestone-only updates — you choose the cadence. Meetings are scheduled and operationally reasonable rather than on-demand.
Can I see the product before final delivery?
Yes. Depending on the cadence you choose, you can follow completed work, upcoming work, and build previews throughout construction.
What happens during the review period?
You test and refine the delivered product. You can request unlimited refinements within the agreed scope until the delivery requirements are satisfied.
What counts as a revision?
Refinements to the agreed product: layout, spacing, wording, responsive behavior, and corrections to agreed functionality. Anything outside the agreed blueprint is new scope, proposed separately.
When is the final payment due?
After the agreed product has been delivered, reviewed, and approved. The commencement deposit begins the work; the majority of the fee follows approval.
Can you keep supporting the product after launch?
Yes. Ongoing support is optional and arranged separately from the fixed project price.
Bring us the problem. We will design the build.
Start with a complimentary consultation and receive a clear project direction before making a development commitment.